ADCY MEDIA INC

Integrated Applied Research

Supporting Heritage Turkey Conservation

Research at Pips Farm focuses on the conservation and practical viability of Canada’s heritage turkeys, with particular emphasis on the Canadian Bronze. The work is organized into interconnected research tracks that reflect how real-world farming, biology, and economics intersect rather than existing as isolated studies.

Conservation requires that small farms engage in active heritage turkey breeding programs.

Active heritage turkey breeding programs rely on marketability and profitability.

Marketability and profitability rely on public education & data specific to heritage turkeys.
ADCY Media Inc. has an extensive multi-year research roadmap for Canada's Heritage Turkey

Research Tracks

South Mexican Wild Turkey -> Turkey Fowl -> Narragansett Turkey -> Point Judith Bronze -> Standard Bronze -> Ridley Bronze -> Canadian Bronze Turkey

Genetics

Projects total: 30

Documenting genes, inheritance patterns, and breeding outcomes to understand heritage turkeys.

Reproduction

Projects total: 25

Studying fertility, hatchability, mating behavior, and incubation practices to improve heritage turkey reproduction.

Nutrition

Projects total: 26

Evaluating feed ingredients, rations, and foraging strategies to optimize turkey growth and health.

Health

Projects total: 25

Investigating disease resistance, parasite management, and welfare indicators in heritage turkeys.

Climate

Projects total: 25

Assessing climate impacts, weather resilience, and environmental stressors affecting heritage turkeys.

Economics

Projects total: 30

Analyzing costs, labor, yields, and market dynamics shaping heritage turkey farm profitability outcomes.

Processing

Projects total: 20

Examining humane slaughter, carcass quality, and processing methods for small-scale heritage turkey farming.

Governance

Projects total: 20

Exploring policy, regulation, and cultural frameworks influencing conservation and small-farms.
CRITICAL PATHS & DEPENDENCIES

This is how they work...

One example - Genome sequencing is required in order to discover:

  • Genetical differences between heritage and commercial turkeys

  • Qualified inbreeding coefficients between flocks

  • Alleles unique to heritage turkey lineages

  • Effective population size to ensure genetical conservation

  • Genetic markers relevant to disease or weather tolerances

Foundational research is required in many cases to generate baseline data and unlock the gate. In order to qualify artificial insemination efficacy we must first acquire natural mating fertility benchmarks, and so forth.

2026 Project Roadmap
Broody Hen vs Artificial Incubation of Ridley Bronze Turkeys

Budget:

$16,423

  • Reproductive efficiency

  • Economic viability

  • Flock management

  • Real market value

 Status: Pending
Indigenous and Historical Foundations of Heritage Turkey Conservation

Budget:

$27,500

  • Public understanding

  • Improve marketability

  • Indigenous origins

 Status: Pending
Feed Preferences and Voluntary Intake in Heritage Turkeys

Budget:

$17,600

  • Less waste

  • Feed efficacy

  • Reduced deficiencies

  • Supports conservation

 Status: Pending
Heritage Flavor Profiling - Commercial vs Ridley Bronze 

Budget:

$15,600.00

  • Measured preference

  • Marketable data

  • Lab qualified

  • Supports Small Farms

 Status: Pending

Explore our research tracks

 1 - Genetics